Malmöer Studios was an online boutique selling pre-owned luxury garments and accessories for all genders. Founded & Creative Directed by John Yonatan Jacoby (JYJ) in 2017 until it’s closing at 2022.
All items were hand-picked and found in markets and private collections throughout Europe, mostly in Italy and France.
Malmöer Studios brand philosophy was based on high quality craftsmanship, sustainability, and the belief that fashion is genderless. Within the buying, curating & the shooting processes the brand was set on realising these values. All garments were shot on models from different genders, regardless of the original intent of the designer.
View of the Website AW18
“pre-loved sustainable luxury for all genders.”
“Love Stories” Valentines Day Campaign 2021
“Love Letter” SS21
Instagram feed